Use data to make your website truly great.

11 simple website statistics that will transform your website

Rank #1 on Google! (or close to it)

Ranking well on Google, or other search engines is one of the best ways to drive traffic to your site. I’ve picked out a couple website stats to help you better understand what matters about your site content, design and optimization. If you want more tips about making your website content better, we share some great posts on Instagram.

If you have any questions about how these numbers affect your website, let us know! We’d love to help you out if we can.

95% of people only look at the first page of search results

Top 3 image of google search

The first page of Google is really all that matters. If you don’t make the first page of google, you’re missing out on thousands of impressions and clicks-throughs to your website.

  • This is why people focus on SEO
  • Google ranks you based on the quality of your website and content

50% of clicks in search engines are of the top 3 results

To go even further, getting in the top 3 Google results is key. Keep in mind this doesn’t include ads. Most people skip the ads. If you can get on the top of the search results page, you’ve just gotten the best billboard money can by.

  • Find ways to differentiate your meta-title and meta-description

Make your website beautiful

Let’s face it, we all judge books by their covers.

Even beautiful women use makeup. Don’t sell yourself short. An attractive website is like an attractive house. It sets the tone for how people see you.

design accounts for 75 percent of credibility

75% of website credibility comes from design

Design matters when you are trying to impress website visitors. This is especially true if you have a high-value product like medical supplies or home remodeling products. Your website is a reflection of the work you do.

You have to take your design into account. This doesn’t mean you need a $30,000 website. It means you need to be intentional about what your website looks like and how easy it is to find what you are looking for.

  • The first thing your users see when a page loads should make sense.
  • Make sure text is an easy-to-read color and size.
  • Make your homepage crystal clear.
  • Your design should fit your industry.

89% of consumers shop with a competitor after a poor user experience

Most people will go somewhere else if their needs aren’t met. A “User Experience” is basically how your website visitors interact with your website. For some, your website might be the only place your customers experience your business. You need to remove all the problems or glitches from your website. I promise you, it will be worth the investment.

  • Users should be able to contact you in one click.
  • Your contact form should be easy to access.
  • Don’t ambush your users with annoying pop-ups.

74% of users are more likely to return to mobile-friendly websites

Mobile users ask a lot of the websites they visit. Most of your users are on mobile phones to begin with. Make sure you’ve accounted for them.

  • Use LEGIBLE typography (fonts that are easy to read).
  • Make your layout simple.
  • Strive for wicked fast load speeds.

Make your website fast

This is a really easy way to make your make your customers happy and rank #1 on Google. Make your website load in 3 seconds or less.

Your website should load in 3 seconds or less

83% of people expect a website to load in 3 seconds or less

Did you know that Google factors page speed into how you rank in Google searches? Patience for people is dwindling; they won’t wait for you to get your act together.

People spend 78% of their internet time on mobile

Most internet time is spent on a mobile device. Think about what your users are doing. Mobile users are far more likely to be on bad internet connections or in a rush. They don’t have time for a giant panorama image to load. They want to get what they need and get out.

  • Compress your images.
  • Don’t use too many images.
  • Defer javascript.

Make your content great

“Content” might seem like a vague term, but it includes anything on your website that someone can consume. It might be titles, descriptions, copywriting, images, white-papers, blogs, or videos.

Good content is media that people love because it helps solve their problems.

Over 75% of internet users say they read blogs regularly

Most people on the internet are reading blogs. Blogs are how people find answers, and people are looking for answers all the time. If you can help them find what they are looking for, they will remember you. Blogs are a great way to be found in Google searches.

  • Write blogs about things your customers are already asking you.
  • Spend time making sure the quality is great.
  • As a CEO or owner you have specific knowledge that is useful to your audience.

Content marketing gets 300% more leads than paid search advertising

Content marketing is creating content that is useful to your customers and clients. It proves to them that you are helpful and that you know what you’re talking about. Paid search is not as effective as content marketing.

  • Paid search is annoying to a lot of users.
  • Content marketing builds trust with your audience.
  • Content includes things like PDFs, cheat-sheets, how-to videos, or tools your audience can use to be more efficient at work. SOLVE PROBLEMS.

20% of people will read the text, but 80% of people will watch a video

Most people can’t help watching a video. Videos are a game changer. Start figuring out how you can include video into your marketing strategy. Making your own video show is a great way to provide great content.

  • Delete unnecessary words and text.
  • Find places where a video can explain things better than text alone.

Video drives a 157% increase in organic traffic from SERPs

Video helps you rank higher on Google and other search engines! Video seems like something everyone knows is good for their business, but I don’t think they understand the gravity of how it can transform your SEO.

  • Make your videos short and about something your customers care about. (Most people don’t actually care about your company and how you got started. They care way more about how you can help them solve a problem.)
  • Start with something simple shot on your iPhone, don’t try to overdo it.
  • Write a short script and then MEMORIZE it. Don’t try to read it off, it looks tacky.

Don’t get fooled by website statistics

Here’s the most important thing you have to remember: stats are not real. Stats can be manipulated to do whatever you want them to do. You need to be able to look at statistics and recognize how they impact your website and marketing in a practical aspect.

These are some helpful numbers that help us understand how people behave.

Look at your own data too! Your website may be getting it’s own numbers that are different than the industry averages.

If you have any questions you’re always welcome to shoot us a message!


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Photo of Patrick Hanus

Patrick Hanus

Hi, I'm the other co-founder of Skymouse Studios. I enjoy making people laugh. I'm a huge fan of design and illustration. If it's late at night, I'm probably sleeping or writing a TV show.

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